Tag: blogger

Me, a beauty expert?

Christmas eve as we celebrated all the glory of family and blessings, my mom turned to me and mentioned that she read my article on winter lip treatments for examiner.com and went to Costco to buy a stack of Jenna Hipp Pout Polish gift sets to bring to the Philippines. I often forget that the reach of my work is bigger and in this case, closer than I give myself credit. Friends I haven’t seen in years, past coworkers, even old mentors drop hints that they follow me on instagram or read my column religiously. It is such a trip sometimes to realize what type of impact I have on immediate, local and international followers.

This morning, I got an email that summed up my year with surprising stats that my writing has gotten attention from viewers in 101 countries & I thought that’s pretty powerful!

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The many selfies of 2014 @rochelledelossantos, find me on ig!

I suppose with just a limited time left in 2014, it is a good time to reflect. In no other year have a felt more empowered in my identity as a beauty expert. That title used to make me cringe because I hate hate hate when people with no experience jump into the beauty industry offering bad beauty advice and call themselves experts. My life has revolved around inching towards the goal of branding my identity as a well rounded voice in this crazy beauty world and 2014 really made me really LOVE what I do again.

For a bit, I felt lost in the shuffle halfway dedicating myself to my writing and networking and falling deep into crazy land freelancing for a makeup brand that functioned with high levels of chaos. Despite a few dips in the road, my mind is now refreshed and inspired to continue fighting for my dreams. I’ve built my reputation with clients from around the world as a master makeup artist ready to conceptualize any ideas they have of the perfect look. Weddings, photo shoots and teaching personal makeup lessons has made my heart happy this year. So many clients have made me again find confidence that if you do what you love then it is forever fuel for everything else.

My writing is always the heart of my love for beauty. I hit a milestone 300+ articles written for examiner.com and have met some pretty incredible people along the way. I literally am so blessed to work with iconic, innovative, prestigious and of course impressive green beauty brands that support my talents. 2015 is looking pretty bright and I cannot wait to continue developing meaningful relationships with all of the fab PR firms and companies that produce straight up the best in makeup, skincare, hair and beauty tools.

Motivation is an understatement. I am ready for the new year! Thank you for new and old subscribers, followers and friends for always encouraging me to do what I love.

A few favorite snapshots from the past year:

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Met the one & only Jenna Hipp and previewed her new collections!

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Put my kit to good use this year. Like really, good. LOL.

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Had my first Drybar blowout & fell in love with these products!

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Drooled over the new Make Up For Ever 30/30 anniversary palette @ the Pro store press event in LA

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Got pampered at the eSalon headquarters.

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Met Team Cover FX & fell in love with their products… again.

Happy New Year!

September already??

Since August is my favorite month, I’m going to pretend it’s not September and rewind with some beautiful memories via a photo heavy post. More details to come!

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Me discovering the perfect lighting at The Grove in LA.

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Post a beautiful blowout with celebrity hair stylist Nicholas Cole.

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Celebrating summer with the skincare queen of Beverly Hills Sonya Dakar. (& my lovely sister)

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Previewing the new Beautyblender Sur.Face Pro in LA.

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Getting a fresh cut with Bastian, Owner of Bastian Salon in Artesia.

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Chatting with Brett Gallagher, Cover FX Senior Education Manager & Vic Casale, Chief Innovation Officer of Cover FX in West Hollywood.

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Discovering the amazing Cover FX Mattifying Anti Blemish BB Gel.

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 Hanging out in the Make Up Forever Pro Loft in LA.

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 Gifting myself with a gorgeous Smashbox palette for my birthday.

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 Makeup swatch marathon with my mini me.

Explain to me what you do again?

I have a massive respect for people who think creatively and push boundaries since as I often find it quite exhausting building my growing empire. I’m a writer, makeup artist, ingredient dictionary, skincare lover, blogger, aspiring luxury beauty trainer, media specialist, mommy, wife and I’m branding my name so remember Rochelle Delossantos because my job title hasn’t been invented yet.

Branding myself and skills quite frequently makes life complicated as when meeting others who have a 9-5. Recently in mommy life Tessa has become close with an adorable little girl to whose kind family we’ve been building a connection with via play dates and technology exchanging emails and so forth which has brought up one of those head scratching moments for me. What do you do? What does that mean? So what is your job? Always seems to be a streaming line of questions when I introduce myself to new acquaintances. 

Having been in the professional industry of beauty and media for almost 10 years there is a serious trend toward blurred lines as far as job descriptions. As a writer I’ve developed relationships with so many lovely PR executives, brand owners, product creators and people who I admire in the broad spectrum of other creative minds in the industry.  Writing and posting onto the web is a more complicated process than the average person imagines. It often takes, days, weeks, even months to craft specific ideas into one 150-400 word article. The work of a makeup artist is no longer just a makeup artist but more often a social media strategist, self made marketing expert and serious hustler i.e. the Pixiwoo sisters, Kandee Johnson, Michelle Pham and Lisa Eldridge.

At 26 I feel like I’ve accomplished so much yet am still inching my way to the dream job… well multi-tasking woman of many hats type  of job. Until then, I am Rochelle Delossantos and the list of my job description is never ending but in a nutshell I’m a Beauty Expert. Nice to meet you.