Tag: beauty expert

Me, a beauty expert?

Christmas eve as we celebrated all the glory of family and blessings, my mom turned to me and mentioned that she read my article on winter lip treatments for examiner.com and went to Costco to buy a stack of Jenna Hipp Pout Polish gift sets to bring to the Philippines. I often forget that the reach of my work is bigger and in this case, closer than I give myself credit. Friends I haven’t seen in years, past coworkers, even old mentors drop hints that they follow me on instagram or read my column religiously. It is such a trip sometimes to realize what type of impact I have on immediate, local and international followers.

This morning, I got an email that summed up my year with surprising stats that my writing has gotten attention from viewers in 101 countries & I thought that’s pretty powerful!

Processed with Moldiv

The many selfies of 2014 @rochelledelossantos, find me on ig!

I suppose with just a limited time left in 2014, it is a good time to reflect. In no other year have a felt more empowered in my identity as a beauty expert. That title used to make me cringe because I hate hate hate when people with no experience jump into the beauty industry offering bad beauty advice and call themselves experts. My life has revolved around inching towards the goal of branding my identity as a well rounded voice in this crazy beauty world and 2014 really made me really LOVE what I do again.

For a bit, I felt lost in the shuffle halfway dedicating myself to my writing and networking and falling deep into crazy land freelancing for a makeup brand that functioned with high levels of chaos. Despite a few dips in the road, my mind is now refreshed and inspired to continue fighting for my dreams. I’ve built my reputation with clients from around the world as a master makeup artist ready to conceptualize any ideas they have of the perfect look. Weddings, photo shoots and teaching personal makeup lessons has made my heart happy this year. So many clients have made me again find confidence that if you do what you love then it is forever fuel for everything else.

My writing is always the heart of my love for beauty. I hit a milestone 300+ articles written for examiner.com and have met some pretty incredible people along the way. I literally am so blessed to work with iconic, innovative, prestigious and of course impressive green beauty brands that support my talents. 2015 is looking pretty bright and I cannot wait to continue developing meaningful relationships with all of the fab PR firms and companies that produce straight up the best in makeup, skincare, hair and beauty tools.

Motivation is an understatement. I am ready for the new year! Thank you for new and old subscribers, followers and friends for always encouraging me to do what I love.

A few favorite snapshots from the past year:

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Met the one & only Jenna Hipp and previewed her new collections!

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Put my kit to good use this year. Like really, good. LOL.

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Had my first Drybar blowout & fell in love with these products!

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Drooled over the new Make Up For Ever 30/30 anniversary palette @ the Pro store press event in LA

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Got pampered at the eSalon headquarters.

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Met Team Cover FX & fell in love with their products… again.

Happy New Year!

Lipstick Diaries

Last week, as I was confirming some important dates for January I found myself sharing my excitement over being invited to IMATS LA with my four year old to which a scream and smile burst from her little mouth made me laugh.

Of course IMATS is a foreign term and she did not know that it stands for International Makeup Artist Trade Show but I did explain that it is a huge makeup event with never ending brushes, makeup and artists. Unlike the average preschooler, my daughter is quite a creative mind and love Kandee Johnson YouTube videos, singing Disney’s Frozen songs and Designer lipsticks like no other little girl I’ve seen. Not only is she an expert when it comes to knowing where to apply ‘highlight in the inner corner,’ and other makeup tricks but she genuinely says she loves makeup because she wants to be like mommy.

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Here’s a photo of her holding one of my fave lipsticks from YSL, Fuchsia in Rage Rouge Volupte with my Dior Powder compact.

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& here she is her with a Beauty Blender, pink by her request of course, I bought  as one of her Christmas gifts.

Whether her future holds being an artist or just looking fabulous she already has some luxury taste when it comes to beauty!

Goodbye 2013

December in my eyes was a reminder that I can breathe life I to more projects than I thought was possible because my talent and passion for what I do is greater than what some may see.

20131229-211822.jpg>>> Some of my fave December MOTDs!

Looking into my day, it is a constant from rise to sleep hustle of writing, booking clients, continuing professional relationships with the right people and proving myself over and over and over and over… and over to the same handful of people while gaining more Rochelle believers.  I have dreamed of being a luxury beauty educator for a longgggggg time. I know that in this constantly evolving industry being proficient as a makeup artist or skincare lover is not enough so I have programmed myself to chase this goal by becoming an innovator in the idea of what a beauty expert means.

In 2013 my life has become a multi-channel machine. In real life I have makeup clients searching for my work on social media while international beauty executives read my writing via a link passed on by Public Relations Firms that I have never met in person. The internet brings cross country and international fans following me for up to date articles featuring trending, new and pro makeup finds.

This year, I met innovative brand founder of British brand Illamasqua (more on that in a post coming soon) thanks to a PR contact, surpassed my personal goal of branding my own website with consistent traffic and decided to voice my personal goals to professional contacts in the hope of turning my lifelong dream into a reality. There is always uncertainty and hope that comes with a new year which always makes life interesting, right?

Goodbye 2013. Happy New Year Followers and friends!